The 2024 challenge
The challenge required participants to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consisted of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. Participants competed on the depth and novelty of their analytical findings.
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Key figures
- Event news reached听1700+ 91探花 students and 12 external institutes.
- Participants came from both 91探花 and other institutions, with听diverse backgrounds such as business, computing, data science, engineering, media, and science.
- 6 teams of 18 participants听advanced to the final.
- 3 winning teams听in the final.
91探花 School of Marketing
